Caffeine Club* DEMO Video

This video was created as a demo to be posted on the social media of the fictional brand Caffeine Club, a coffee brand aimed at young urbanites between 25 and 35 years old, living in large cities and interested in cooking, technology, and travel. Although they may not be familiar with specialty coffee, they seek quality, authenticity, and unique experiences in their daily lives. The goal was to create a minimalist and dynamic visual identity, aligned with a hipster style, using a black-and-white palette and engaging text animations.

An extensive search was conducted for the perfect video footage and soundtrack, ensuring the visuals and music complemented the overall vibe of the brand. The entire visual identity of the brand was created from scratch, including the design elements and the interactive quiz concept for the brand's website, which helps customers choose the ideal coffee based on their preferences. Additionally, all text animations and motion graphics were designed to enhance the video experience and bring the brand's personality to life.

The creative process involved exploring how the brand could connect with this young, tech-savvy persona, offering a personalized and accessible shopping experience while also reflecting the values of community and culture.

Although Caffeine Club is a fictitious brand, this project was developed to demonstrate how a coffee brand can uniquely position itself in the market, emphasizing its values of quality, culture, and inclusivity.