YouTube Ads – Goomer

About the Project
Goomer is a Brazilian tech company that offers digital solutions for the food service industry, such as QR Code menus, self-service kiosks, and delivery platforms. The goal of this project was to create two YouTube ad videos—one 5 seconds long and another 15 seconds—to attract more qualified leads to Goomer’s product ecosystem.

Concept
The creative direction was guided by the need for quick, clear, and visually engaging communication. I defined the overall aesthetic, choosing a modern and clean visual language that aligns with Goomer’s brand. The concept relied on bold text, fluid transitions, and a blend of real footage with generated imagery to create motion-driven storytelling.

Execution
I was responsible for the entire video editing and motion design process. Static visuals were generated using Google Image FX, complemented by footage provided by the client. Through motion, typography, and rhythm, both ads were brought to life—designed to perform well within YouTube’s ad environment.
Other team members collaborated on copywriting, design, and marketing strategy to ensure a cohesive and results-oriented campaign.

Result
The final deliverables were two high-impact videos tailored to the platform’s best practices:

• A 5-second version for rapid hook and retention.

• A 15-second version with more space to showcase value and features.
  Both aimed to increase Goomer's visibility and lead generation through clear messaging and polished visuals.