Youtube Channel - Papo de Bolsa

Papo de Bolsa is a YouTube channel created by influencer Bea Aguillar with the mission of making the financial market and stock investing more accessible to the Brazilian audience. Focused on both beginners and experienced investors, the channel has become a key reference in the personal finance and investment niche on YouTube.

My role (2017–2023):

• I was responsible for the entire visual identity of the channel over a 6-year period, delivering a multidisciplinary and long-term contribution involving:

• Editing over 500 videos: including dynamic cuts, intros/outros, pacing optimization, and adapting the visual language to the target audience.

• Custom motion graphics: development of explainer animations, lower thirds, data-driven visuals, branded intros, and outros.

• Strategic thumbnails: designed to boost click-through rate (CTR), maintain visual consistency, and follow platform trends.

• Content and SEO strategy: applying metadata optimization (titles, descriptions, tags) to increase organic reach and viewer retention.

• Cross-platform content creation: producing short-form videos, teasers, and reels for Instagram, TikTok, and YouTube Shorts.

• Video and audio podcast editing, with output tailored for platforms such as Spotify and YouTube.

Key results:

• Grew the channel from 50K to over 370K subscribers.

• Contributed to more than 20 million total views.

• Significantly improved average viewer retention and engagement rates over time.

These are just a few of the videos and designs that I created during the time I led the channel's visual direction.*